Representation of American Oxygen

Representation of American Oxygen:

This music video is very patriotic and shows many different aspects of american life and the history of America compared to the society that it is today. Some of the lyrics talk about living the American dream which everybody has of the expectations of what it would be like to live in America living the American dream, whereas throughout this video it shows areas of America and the way that certain individuals have to live in such bad conditions and this opposes the idea of the American dream, as the stereotype is that if you live in America you live this amazing life living the American dream whereas in reality this is sadly not the case for everybody who lives there. An example of this is the homeless veteran, as he has served at the highest point for his country and put his life on the line for his country and now his country has left him homeless on the streets.

Representation of national identity of 'Pride' 2014

Representation of national identity of 'Pride' 2014.

At the very beginning of the trailer the welsh opera singers is non-diegetic and placed over the top of the images of different parts of Wales and famous landmarks. This is a stereotype of the Welsh community. This stereotype of Welsh people singing opera comes from the famous opera singer Charlotte Church who comes from Wales originally. Where the music then changes  to a more upbeat modern song when the 'gays' come onto the scene it then shows that being gay is seen as a more modern thing. As it goes from the traditional Welsh opera singing which is a stereotype  to an upbeat song that is very modern and accepted, this then has the same effect on people being gay as it is now a lot more modern and challenges the stereotype of the Welsh being single and narrow minded, whereas being gay is a lot more modern and now accepted to what it once was so by going from a very old traditional song to a very upbeat and more modern song it then represents society and how society has come on from old traditional stereotypes, as has the acceptance of gay community and the gay concept.

The stereotype that because the Welsh are such a small community, so they all know each other and get along with one another due to the wall community. This stereotype is then conformed when you see a large quantity of the community sat together in a hall clearly taking part in a certain activity all together. Also a group of men all together at a pub, conforming the stereotype that all of the Welsh know each other due to the small community.

Election

This certain news story is aimed at the general public ages 18- 65, as you cannot vote until you are 18 and these the people are that election will mostly effect so it is their choice and they get to decide who they want to ad they know the most about the different governmental parties and know which areas of the society they want to improve.

The bottom left hand corner image is very powerful to the public as it shows 3 of the different people who are against each other hugging this therefore portraying that they are friendly with each other whereas you can see the others who are not involves with being friends with each other and are just running for themselves and are standing alone, showing who is the least popular which therefore has an impact on the audience as it shows who is the least popular in the other political parties eyes and perspectives.

The graph also with the publics votes has an impact on the public as they get to see what percentage of the rest of the public think about the different parties which may then impact the votes of the rest of the public.

The camera angles in all of the images on this page are lower than what the politicians are, this is because they are then made to look of a much higher authority than the rest of us as from the camera angle it then looks like we are looking up at them, so this then shows us the influence of hierarchy.

The Sun

Target audience: 18+ women and men because these are the people that stories like these affect more as these are the people that are more interested in the politics and the judges are the people that the country rely on to put people who have committed crimes into prison to pay for what they have done. By seeing this decision that has been made by the judges that hardly anybody will agree with due to the fact that this drug dealer has been let out of jail and the fact that it says the police are also furious emphasises the fact that this decision is what the minority want not the majority. Another reason that this is the target audience because of the other smaller articles that are being advertised around the side, for example 'Mum, I'm sorry for everything' so this article is going to be aimed at middle ahed women and going to be about Brand apologisng about the things that he has done wrong and feels that he has to apologise to his mum. But there are also aspects that appeal more to the male target audience, like the football story being advertised in the corner about the latest scores and also a football news story happening at the minute. Cheap family holidays are also being advertised so this appeals to parents that want the opportunity to take their family on holiday for a good cheaper price. This would appeal in terms of social economic gratification groups C,D and E due to the price and types of stories being advertised.

Uses and gratification PIES: Personal, identification, entertainment, and social integration.

Reception theory:

Appeal to the audience:

Ethnicity, race and gender stereotypes

Within this scene Leonard and Raj's sister are dating and they walk into the restaurant where Raj is already there. As soon as he see's them together he automatically says that he has toe them that they cannot hold hands, whereas they have already spent the night together so the female in this case is very dominant, whereas in this race the male is nearly always dominant. This then breaks the stereotype because she has already gone against what he says and in this religion they have to do as the male says. Also at the end Raj and his sister are talking to their parents on video chat and they ask how they are and the mum and dad say that they are fine because they are rich in a poor area. This shows that the stereotype of an indian family is that they are very rich and like people to know this due to their culture, so by being in a country that is not as rich as their country of origin it makes them look like the stereotype of a traditional indian family as they look a lot richer than the majority of who they are living around.





In this episode Tyra Bans is talking about race and how everyone is equal and 'beautiful' she talks about the perceptions and how people are judged negatively for no reason. This shows that race is represented positively as she is portraying the fact that it does not matter what race you as you ca still achieve the same things as other people in other races. She is also taking about the odds that people from different races take in a negative manor and the ways in which different people react to certain stereotypes and how they feel about different comments.



Exotic: This portrays the idea of an exotic ethnic minority as this is the colour festival in Portugal, the bright colours emphasise the fact of the 'exotic' culture due to the amount of different bright colours and the amount of people that have took part within this event shows how popular it is and how many of the people from Portugal wanted to be involved and lobe the traditional festival. Also due to the fact that many different people have travelled hundreds of miles to attend the event also shows how famous and well known the country is for this event.




Dangerous:

Butterfly on a wheel

Butterfly on a wheel:

This is one of the very first shots that we use throughout the film, it shows the main woman asleep and a short panorama of certain parts of her room using an eye level shot as it begins to show us the parts of her bedroom, eye level shots put the audience on the same level as the subject in an attempt to create empathy and understanding. The lighting is all very low key lighting which creates a negative feeling in which makes the scene look eery and as though something is going to wrong. However, they then use a cut away shot to show the audience a photo of her and what we first believe is her husband by her bed facing her in the bed, this then implies to the audience that she is in a loving committed relationship and is very happily living with her husband, however he is not in the shot sleeping in bed with her which then makes the audience wonder where he is and why h is not with her sleeping at night like couples do.

When she is woken by what sounds like metal hitting on something she turns on her bed side light and this is portrayed through a point of view shot as we see her looking towards what looks like outside of her bedroom door. This small glimmer of more high key lighting then creates an effect that makes us think that she is now safer as she can see in her room and is more likely to see anything that is going to happen than what she would if she had stayed in the darkness. As she turned on the light and there is only a small amount of light within the room compared to the low key lighting previously and also the low key lighting that is in the rest of the room that is not near the lamp it implies to the audience that although she is thought to be in danger and that something is going to go wrong due to the eery lighting, it implies that the light is hope. As although the low key lighting implies that something is going to go wrong the high key lighting glimmer acts as an act of hope and reassurance that something may go right although it is expected to go wrong. She is seen as a housewife due to the fact that she has photos of her family in her room and has a big house implying room for children.

This girl can video analysis

The women in this advert are portrayed as being very motivated, determined and hard working. This is shown by many different women doing all kins of sports to keep them fit. It also shows that they are very confident because they are all enjoying themselves and look happy in the body's that they are in. The song also has a big impact on the advertisement because Missy Elliot 'Get your freak on' implies women acting in a different way as to how they normally would, so when these women do exercise they become 'freaks' when they exercise as they are so motivated and working so hard to become fit. The song also implies that these women are on a mission to become fit and exercise as much as they can to therefore achieve the level of fitness that they desire. This is implied in the lyrics 'You can't stop me now'. I think this scene in particular has been used to emphasise the fact that doing exercise is a very diverse thing that no matter how old you are, what size you are, or whatever cercumstances you are in you can exercise and become fitter if you work for it yourself. This has been used as she is an older lady who you stereotypically may think may not participate in a lot of physical activity, however she is exercising within the class to her full potential in gym clothes and enjoying it, so this then contradicts stereotypes. I think that for the miss en scene they have placed everybody in gym/ exercise clothes to emphasise the fact that these women are committed, as if they were only going to do these classes and exercises every now and again they probably wouldn't bother buying the specific clothes, but the fact that they have  shows us that they are going to commit to the exercise and classes as they have brought the appropriate gear. and are willing to stick at the exercise.

The high key lighting throughout gives off a positive effect to the audience as this implies happiness and shows that exercise is a positive thing that should have a positive stigma attached to it and we should want to participate and enjoy it, like the women within the video.

MEDIA REPORT

AS Media report:

Danika Dunne.

Pre production:

For my pre-production, I have created 2 CD covers front and back and my production is a double page spread music magazine about the same artist from my pre-production. 

Prior to making my pre-production I created a questionnaire, including questions that would help me to create my pre production so that it would appeal to my target audience. From this questionnaire it allowed me to decide on my ideal target audience for my  CD covers and be able to see what aspects would make them want to buy my CD’s. From the answers and demographics I received in my questionnaire I was able to make my CD cover in the way that my target audience wanted. For example from the feedback off my target audience I was able to see that 60% of the audience prefer to have the artist name an 40% preferred to have an image on and 0% were bothered about different colours so I was then able to therefore focus more on the artist's name and image. Therefore I put both on and focused more on these because these were the aspects that were most voted for on my questionnaire. 88% of my target audience were aged 15-18 and the other 11% were 40+ so I was therefore able to research and put into my work aspects that would appeal more to this particular age group. My target audience liked indie rock, pop and hip-hop mostly so I decided to do an indie rock album. The highest scoring answer for ‘What appeals to you most about a CD?’ was the artist’s name, so I made sure that the artists name was very distinctive and unique on the front of my CD cover as this is what they said they like to see the most so I made sure that the mode of address (fonts, size and colour) was appropriate and unique to my specific cover to make it stand out from other CD covers. The questionnaire also allowed me to decide what price I would sell my CD for as 100% of the people that answered this question said that they would be willing to pay £8-£10. On the front of one of my CD covers I used an edited image of my younger sister Sadie as the main images on both CD covers so they were based around her, I took them like this because on an answer within my questionnaire that said ‘Do you prefer to have an image of the artist on the CD cover?’ and 40% said ‘No’ and another 40% said ‘Depends who the artist is’ so I used an image not of my artist to fit the demands of what the target audience wanted. I also made sure that the image that I took gave a representation of ‘indie rock music’. All of this research helped me to relate the research into my own ideas about how I could portray my genre through my own CD covers. As my genre was indie rock I chose the aspects that would best portray this genre of music. I did this by editing the image and making the colour scheme black and white as from my previous research I saw that quite a few albums of the same genre were made specifically black and white to make them fit the genre of the music, I also noticed from my research of many indie rock CD covers that on the covers they have very unique photography that involves something that you may not expect on a CD cover, because of how diverse indie rock music is and all that it can entail through different artists as it is such a diverse genre.This is why I tried to make my CD like one that I have not seen before because I wanted it to be unique but still link back to indie rock. I also did this by using specific camera angles, one which was in alignment with Sadie was she was very prominent within the image, so she was the point of focus on the cover which is what my research implied was most effective. On the other CD cover I was quite distant from her so that I could take a photo of her walking off into the distance with her guitar and I was also slightly lower than her so that it was a different angle but it still made her the main focus of the image. The mise-en-scene that I used within my CD covers were all linked to indie rock music. I had Sadie wear a checkered shirt, playing a guitar, having her hair in an intricate hairstyle, a big floral headband and also doc martins as all of these have connotations of a 'festival girl' and also 'indie rock.' I also arranged to take the photos at a certain place in a particular field where there are a lot of trees and long patches of grass that lead to a small lake, I chose to take my photography here because indie rock gives off quite a spontaneous effect, so I wanted my photos to have this same effect and not look too posed or planned, but to just look like she was going about her normal hobbies and not being made to model for me in this way. All of these link back to my genre of indie rock music, so all of these aspects will help to portray my chosen genre. From my research of different indie rock band covers they all had a very mysterious look about them and the photos chosen on the covers were all made to look like a spontaneous shot, not posed or forced just natural. I then portrayed this in my own work by taking a picture of Sadie spontaneously and not asking her to pose in a certain manner so that this idea was portrayed through my work, as they have connotations of my chosen genre.

My textual analysis also helped with my pre production as from researching different magazines, CD covers and artists that produced the same genre of music that I wanted my CD cover to be. From my textual analysis research I was also able to see all of the different aspects that the different CD covers that I researched from bands that are of the same genre as to what I have chosen, for example; The 1975, Arctic Monkeys, The Killers, Muse, and Two Door Cinema Club. These for example had: main image, colours, title, the layout, genre and also fonts. I was able to get a few ideas and see which parts I liked and wanted to use within my own work, and I was also able to see which aspects I did not think looked as good as they could have and decided through all of my research why I did not want to use certain aspects and the negatives of them. I was also able to see why certain aspects had been used on the CD cover, this then resulting in research as to how I could incorporate certain aspects of the cover into my work for the right reasons that would help to portray my genre. I was able to analyze all of the strengths and all of the weaknesses of different CD covers and pick out the parts in which I liked the most and that I thought would have the best outcome and effect on my own work. For example, from research of many Folk CD's and Indie Pop CD's I noticed that most of the images were either very brightly coloured, or very dark gloomy colours. From this research I decided to use a black and white theme all the way through out one of my CD covers, also the image that I decided to use on one of my CD covers was from research, I found a CD cover of a girls' neck and shoulders with an image of New York City being portrayed faintly on to this area of her body, so to fit my theme I used the same idea and took a picture of the same part of the body, made it black and white, placed an image of trees from a forest (also to fit my theme from previous research) on to the image and emphasized the collar bones and certain parts of the image, I decided to make my cover like this as I think that it was a really unique idea and gave off the correct connotations of the genre of music. Also if the CD was to go on sale I think that it would stand out against other ones as sale as I have not seen one that is similar to the one that I’ve produced.  In comparison from the aspects from different CD covers which I picked out to interpret in my own I think had a positive outcome as it appealed to my target audience and also gave off the correct ideology as to what you would expect from an indie pop/ folk music CD cover as to what it entails.

                                                          

Production:

For my production I created a double page spread for a music magazine, about a new up coming indie rock band. As this genre was one of the most popular answers off my demographic target audience from my questionnaire, I created my pre-production with the same genre of music and I had a lot of ideas as to how I could present my work with the representation and ideology of indie rock music, I chose to make a double page spread for this genre after researching many other bands who are of the same genre like: The 1975, Arctic Monkeys, Two Door Cinema Club, Muse and others previously listed. Another reason that I chose this genre was so that it linked to my pre-production. I then chose 3 girls to use as models; I dressed them in the appropriate attire to make them look like a rock band and made them pose in positions that looked distinctive from other magazines and in ways that would make my magazine double page spread memorable to an audience. I think that the location of my photos was a strength of my production as I think that the locations really emphasized the fact that the girls were in a rock band and made the images look really realistic and individual. This then had a positive effect on my work due to my research because I could then compare it to the others  had researched and saw how effective they were to their target audience and then could relate this to how effective I thought that the images I had taken would be and could choose which I thought would portray my genre best. I think a weakness of my production was a few specific images; if I were to do this again I would re-take a few of my images in different lightings so that they look slightly more professional and glamorous. I based my magazine cover on this recent Arctic Monkeys double page spread:

From my research I found this magazine double page spread that I liked the best as it looks like a collage. I think that this then gives the magazine an edgy look and makes it appeal more to the target audience, the layout was a factor that I really liked from this double page spread so I interpreted it in my own way into my own work. In comparison to the original article I think that my work has the same layout (which was my intention) and I have also picked out one main colour to have the interview box in and also the first letters of certain paragraphs to make the article look a lot more interesting and to also give colour connotations. As red is a very powerful colour and gives off a lot of representations and connotations as it is a very powerful colour. I wanted the girl group to also look very powerful and dominant within the magazine like the colour red is on the page. From reading many magazine double page spreads I was also able to get ideas on what to write within my textual content. My magazine spread gives connotations of age, due to the age of the girls that I used (teenage girls that are the same age as my target audience) by using girls the same age as the target audience it then appeals to the target audience more as they aspire to be like the people in magazines, especially if they are of a similar age to them. The social economic class for my magazine would be C1, as this involves students who are most likely to buy this type of magazine.