Textual analysis of my chosen media for mock exam

Dover Self-esteem advert, 2012.

Mise en scene: What the girls are wearing represents age because this is what the girls this age would have to wear for these certain activities. Two of the girls that are in the advert are wearing leotards, and the second girl that you see wearing a leotard is wearing joggers over the top, this then implies that she does not feel comfortable within how she looks and is wearing the joggers to cover up her legs as she is not comfortable. The final girl that you see is wearing a swimming costume that fits her fine, but she looks down and ttys to pull it up even more as she is trying to core her body, shortly after this she puts he arms around her stomach so this also implies that she is trying to hide her body away.

Camera angles/ camera movements:  The camera angles make sure to show other individuals doing the sporting activities whilst one of the girls is making it obvious that she is not happy with the position that she is in and that she does not feel comfortable. This then shows the other girls participating within the activity and you begin to understand why they may not want to participate. The camera angles also make sure that you can see the girl who does not fell comfortable doing the activity doing the sport and they sen fine but then after they have done it they look very self conscience and you as the audience can see ho w conscious they are. This then gives the impression to the audience that this is a serious issue and many, many girls feel this way about themselves and you feel sorry for them because of how these young girls are constantly targeted to look a certain way. The camera angles are also very effective because when they focus on the girl that feels uncomfortable and unconfident they put the camera angle at their level which means that as we are looking at them on the same level as they are at, it then could imply that we are looking at life for them from their level also. We are then seeing what life is like for them and how they view their everyday life and activities This then also means that we get an insight of how they see things and the way that they are feeling.

Lighting: Soft

Colour connotations: The colours used throughout the advert have been slightly dimmed because although all of the girls are wearing bright colours but they have all been slightly dimmed to match the genre of the advert. As, if the genre and mood of the advert as still as it is and they had all bright colours then it would not fit the genre of the piece due to the fact that the mood of the piece is very emotional so the dimmed colours fit he mood of the piece well. Also after you have seen all of the girls at their sporting activities it shows all of the girls at what looks like an activity day helping raise self-conscious awareness and making girls feel better about themselves, as this is a change of mood from previously in the advert the colours have become a lot brighter implying a happier environment and a better situation in which the girls feel better bout themselves.

Editing techniques: They have used different clips of different girls doing a variety of different sports, e.g gymnastics, swimming and ballet. This is effective because it then gives more than one example of how this problem is effecting a wide variety of young girls, and affects people in all types of sports. This also then shows the amount of girls that are feeling the pressures of society and in the media. Young girls feel pressured and very bombarded to look a certain way and to be a certain size and body shape, and as a result of this many young girls are willing to give up their hobbies that they enjoy and may have extreme potential in, just because they do not feel comfortable in how they look in what they have to wear for their particular sporting activity.

Sound: Non diegetic, this then creates more of an emotion throughout the advert as it is an emotional song as the advert is about an emotional topic.

Enigma code:

Annotations of double page magazine spreads

Main image: They have used a close up of the top half of Lady Gaga's body. This is to emphasise her body language and facial expression. It is a very posed and laid back image. The way that she is posing with her hands across her best shows that she is showing her feminism to the audience and that she is not ashamed to be posing how she is whilst wearing minimal clothing and posing with a very sexual and intriguing look on her face that draws the audience in to the image which then draws the audience into the article as well, this means that the main image doe sits job to  help advertise the text. Her hair and make up has been done in a 60's style to attract a wider audience and also to show her individuality as an artist as nobody else has their hair and make up like this so this then expresses her individuality as an artist and her individually as a person. 

Columns: 3 columns in a simple layout that are all exactly the same and this then gives the page a classy style and layout. 

Drop cap: The drop cap of the 'S' attracts the audiences attention towards the text. 

Main image: The main image is a full body shot of Cheryl Cole. This then advertises her figure and the clothes that she is wearing. Also the clothes that she is wearing are very high end fashion, thesis interesting because she has been made to be very sexualised so although men will look at this and say that she is a very stunning icon, women still want to buy these clothes not only for the attraction from men because the men do not even know what kind of fashion they are or how high end fashion they are they just think about how good Cheryl looks in them. Women often buy these high end fashion items more to impress women that to get the attraction from men because as men do not know much about high end fashion whereas the women will know what makes an brands she is wearing and then therefore want to buy it to impress other women.

Columns: As the columns are the exact same size and shape this gives the magazine a classy look.

 Drop cap: The drop cap of the 'I' attracts the audiences attention towards the text.

Main image: Attracts the readers attention and also because it is a different colour scheme to the others, the college of the other images also attracts attention to the main image as they are smaller than the main image so the eye automatically goes to the main image. As the main image is a non forced or non posed image it gives the picture a much more relaxed look, this then makes the fans feel that they are with the band and that they are getting exclusive footage and images because they are just casual pictures of them on tour just being themselves so the fans feel a lot closer to them and feel as they are getting information that nobody else is as it is not about the main things that they are doing it is about extra non-exclusive things that they are just doing as a band.

Columns:The columns are all about the same size so this then gives the article a classy look, also the quote in the middle of all of the text draws attention to the text within the magazine.

Drop cap: The draw cap on each of the new paragraphs draws attention to the different parts of the article because they are a different size and different colour they make the article look more 'indie rock' like the band that they are talking about which is good because this then means that all of the magazine article has the same theme.