This girl can video analysis

The women in this advert are portrayed as being very motivated, determined and hard working. This is shown by many different women doing all kins of sports to keep them fit. It also shows that they are very confident because they are all enjoying themselves and look happy in the body's that they are in. The song also has a big impact on the advertisement because Missy Elliot 'Get your freak on' implies women acting in a different way as to how they normally would, so when these women do exercise they become 'freaks' when they exercise as they are so motivated and working so hard to become fit. The song also implies that these women are on a mission to become fit and exercise as much as they can to therefore achieve the level of fitness that they desire. This is implied in the lyrics 'You can't stop me now'. I think this scene in particular has been used to emphasise the fact that doing exercise is a very diverse thing that no matter how old you are, what size you are, or whatever cercumstances you are in you can exercise and become fitter if you work for it yourself. This has been used as she is an older lady who you stereotypically may think may not participate in a lot of physical activity, however she is exercising within the class to her full potential in gym clothes and enjoying it, so this then contradicts stereotypes. I think that for the miss en scene they have placed everybody in gym/ exercise clothes to emphasise the fact that these women are committed, as if they were only going to do these classes and exercises every now and again they probably wouldn't bother buying the specific clothes, but the fact that they have  shows us that they are going to commit to the exercise and classes as they have brought the appropriate gear. and are willing to stick at the exercise.

The high key lighting throughout gives off a positive effect to the audience as this implies happiness and shows that exercise is a positive thing that should have a positive stigma attached to it and we should want to participate and enjoy it, like the women within the video.