Friday, 13 February 2015

Butterfly on a wheel

Butterfly on a wheel:



This is one of the very first shots that we use throughout the film, it shows the main woman asleep and a short panorama of certain parts of her room using an eye level shot as it begins to show us the parts of her bedroom, eye level shots put the audience on the same level as the subject in an attempt to create empathy and understanding. The lighting is all very low key lighting which creates a negative feeling in which makes the scene look eery and as though something is going to wrong. However, they then use a cut away shot to show the audience a photo of her and what we first believe is her husband by her bed facing her in the bed, this then implies to the audience that she is in a loving committed relationship and is very happily living with her husband, however he is not in the shot sleeping in bed with her which then makes the audience wonder where he is and why h is not with her sleeping at night like couples do.


When she is woken by what sounds like metal hitting on something she turns on her bed side light and this is portrayed through a point of view shot as we see her looking towards what looks like outside of her bedroom door. This small glimmer of more high key lighting then creates an effect that makes us think that she is now safer as she can see in her room and is more likely to see anything that is going to happen than what she would if she had stayed in the darkness. As she turned on the light and there is only a small amount of light within the room compared to the low key lighting previously and also the low key lighting that is in the rest of the room that is not near the lamp it implies to the audience that although she is thought to be in danger and that something is going to go wrong due to the eery lighting, it implies that the light is hope. As although the low key lighting implies that something is going to go wrong the high key lighting glimmer acts as an act of hope and reassurance that something may go right although it is expected to go wrong. She is seen as a housewife due to the fact that she has photos of her family in her room and has a big house implying room for children.


Friday, 6 February 2015

This girl can video analysis

The women in this advert are portrayed as being very motivated, determined and hard working. This is shown by many different women doing all kins of sports to keep them fit. It also shows that they are very confident because they are all enjoying themselves and look happy in the body's that they are in. The song also has a big impact on the advertisement because Missy Elliot 'Get your freak on' implies women acting in a different way as to how they normally would, so when these women do exercise they become 'freaks' when they exercise as they are so motivated and working so hard to become fit. The song also implies that these women are on a mission to become fit and exercise as much as they can to therefore achieve the level of fitness that they desire. This is implied in the lyrics 'You can't stop me now'. I think this scene in particular has been used to emphasise the fact that doing exercise is a very diverse thing that no matter how old you are, what size you are, or whatever cercumstances you are in you can exercise and become fitter if you work for it yourself. This has been used as she is an older lady who you stereotypically may think may not participate in a lot of physical activity, however she is exercising within the class to her full potential in gym clothes and enjoying it, so this then contradicts stereotypes. I think that for the miss en scene they have placed everybody in gym/ exercise clothes to emphasise the fact that these women are committed, as if they were only going to do these classes and exercises every now and again they probably wouldn't bother buying the specific clothes, but the fact that they have  shows us that they are going to commit to the exercise and classes as they have brought the appropriate gear. and are willing to stick at the exercise.

The high key lighting throughout gives off a positive effect to the audience as this implies happiness and shows that exercise is a positive thing that should have a positive stigma attached to it and we should want to participate and enjoy it, like the women within the video.