Essay

'Write 500 words on how your research has helped you with your pre-production and who your target audience is and why?'


The researches that I have completed to help me come to my final outcome of my pre-production are: my questionnaire and textual analysis. These have had a big impact on the type of pre-production that I came to finally decide to make. As, these were the indicators that helped me to make my final outcome. They were useful because they helped to make my product appeal to a wider and more diverse audience because I tried to use the features that the majority of people who filled out my questionnaire voted for and wanted to see on my CD cover. So as I went with the items with the highest votes it should attract a wider diversity of people, as it is what they answered and what they want to see on a CD cover when they buy one. From my questionnaire I could not only see the features that my target audience most wanted to see on a CD cover but also the factors that they most disliked for certain reasons and did not think were important, or want to see on a CD cover. This was then very useful to me as well because then I could try to work out reasons why they may not like this particular feature and try make sure that my CD cover did not have the certain elements that they did not like, whether it be the main image, fonts, colours, the artists name or even the structure of the CD cover.  My textual analysis has also helped me to come to the final outcome of my pre-production CD cover because as I analyzed different CD covers I saw what other features people put into their CD covers that looked effective and made them unique so I could then try and come up with and include different elements to my CD cover as well. It was also interesting to find out why certain CD covers had specific elements on, as I could then interpret this into my own work and try to make it up to the highest standard possible.  My textual analysis also allowed me to pick out specific elements from the wide range of CD covers that I looked at and analyzed, this then allowed me to be able to pick out the parts that I liked specifically and change them slightly to include into my own work to fit the genre, theme and style of my CD cover.  My target audience is teenagers ages 15-18 and a few of my target audience were up to the age of 41 and slightly over. This is the age range that all of the people who completed my questionnaire were aged between. This age range is also my target audience as this is around the ages that this specific genre of music is aimed towards and that this particular age range listen to, enjoy, and also who the artists themselves aim their music at.