Representation of American Oxygen

Representation of American Oxygen:

This music video is very patriotic and shows many different aspects of american life and the history of America compared to the society that it is today. Some of the lyrics talk about living the American dream which everybody has of the expectations of what it would be like to live in America living the American dream, whereas throughout this video it shows areas of America and the way that certain individuals have to live in such bad conditions and this opposes the idea of the American dream, as the stereotype is that if you live in America you live this amazing life living the American dream whereas in reality this is sadly not the case for everybody who lives there. An example of this is the homeless veteran, as he has served at the highest point for his country and put his life on the line for his country and now his country has left him homeless on the streets.

Representation of national identity of 'Pride' 2014

Representation of national identity of 'Pride' 2014.

At the very beginning of the trailer the welsh opera singers is non-diegetic and placed over the top of the images of different parts of Wales and famous landmarks. This is a stereotype of the Welsh community. This stereotype of Welsh people singing opera comes from the famous opera singer Charlotte Church who comes from Wales originally. Where the music then changes  to a more upbeat modern song when the 'gays' come onto the scene it then shows that being gay is seen as a more modern thing. As it goes from the traditional Welsh opera singing which is a stereotype  to an upbeat song that is very modern and accepted, this then has the same effect on people being gay as it is now a lot more modern and challenges the stereotype of the Welsh being single and narrow minded, whereas being gay is a lot more modern and now accepted to what it once was so by going from a very old traditional song to a very upbeat and more modern song it then represents society and how society has come on from old traditional stereotypes, as has the acceptance of gay community and the gay concept.

The stereotype that because the Welsh are such a small community, so they all know each other and get along with one another due to the wall community. This stereotype is then conformed when you see a large quantity of the community sat together in a hall clearly taking part in a certain activity all together. Also a group of men all together at a pub, conforming the stereotype that all of the Welsh know each other due to the small community.

Election

This certain news story is aimed at the general public ages 18- 65, as you cannot vote until you are 18 and these the people are that election will mostly effect so it is their choice and they get to decide who they want to ad they know the most about the different governmental parties and know which areas of the society they want to improve.

The bottom left hand corner image is very powerful to the public as it shows 3 of the different people who are against each other hugging this therefore portraying that they are friendly with each other whereas you can see the others who are not involves with being friends with each other and are just running for themselves and are standing alone, showing who is the least popular which therefore has an impact on the audience as it shows who is the least popular in the other political parties eyes and perspectives.

The graph also with the publics votes has an impact on the public as they get to see what percentage of the rest of the public think about the different parties which may then impact the votes of the rest of the public.

The camera angles in all of the images on this page are lower than what the politicians are, this is because they are then made to look of a much higher authority than the rest of us as from the camera angle it then looks like we are looking up at them, so this then shows us the influence of hierarchy.

The Sun

Target audience: 18+ women and men because these are the people that stories like these affect more as these are the people that are more interested in the politics and the judges are the people that the country rely on to put people who have committed crimes into prison to pay for what they have done. By seeing this decision that has been made by the judges that hardly anybody will agree with due to the fact that this drug dealer has been let out of jail and the fact that it says the police are also furious emphasises the fact that this decision is what the minority want not the majority. Another reason that this is the target audience because of the other smaller articles that are being advertised around the side, for example 'Mum, I'm sorry for everything' so this article is going to be aimed at middle ahed women and going to be about Brand apologisng about the things that he has done wrong and feels that he has to apologise to his mum. But there are also aspects that appeal more to the male target audience, like the football story being advertised in the corner about the latest scores and also a football news story happening at the minute. Cheap family holidays are also being advertised so this appeals to parents that want the opportunity to take their family on holiday for a good cheaper price. This would appeal in terms of social economic gratification groups C,D and E due to the price and types of stories being advertised.

Uses and gratification PIES: Personal, identification, entertainment, and social integration.

Reception theory:

Appeal to the audience:

Ethnicity, race and gender stereotypes

Within this scene Leonard and Raj's sister are dating and they walk into the restaurant where Raj is already there. As soon as he see's them together he automatically says that he has toe them that they cannot hold hands, whereas they have already spent the night together so the female in this case is very dominant, whereas in this race the male is nearly always dominant. This then breaks the stereotype because she has already gone against what he says and in this religion they have to do as the male says. Also at the end Raj and his sister are talking to their parents on video chat and they ask how they are and the mum and dad say that they are fine because they are rich in a poor area. This shows that the stereotype of an indian family is that they are very rich and like people to know this due to their culture, so by being in a country that is not as rich as their country of origin it makes them look like the stereotype of a traditional indian family as they look a lot richer than the majority of who they are living around.





In this episode Tyra Bans is talking about race and how everyone is equal and 'beautiful' she talks about the perceptions and how people are judged negatively for no reason. This shows that race is represented positively as she is portraying the fact that it does not matter what race you as you ca still achieve the same things as other people in other races. She is also taking about the odds that people from different races take in a negative manor and the ways in which different people react to certain stereotypes and how they feel about different comments.



Exotic: This portrays the idea of an exotic ethnic minority as this is the colour festival in Portugal, the bright colours emphasise the fact of the 'exotic' culture due to the amount of different bright colours and the amount of people that have took part within this event shows how popular it is and how many of the people from Portugal wanted to be involved and lobe the traditional festival. Also due to the fact that many different people have travelled hundreds of miles to attend the event also shows how famous and well known the country is for this event.




Dangerous:

Butterfly on a wheel

Butterfly on a wheel:

This is one of the very first shots that we use throughout the film, it shows the main woman asleep and a short panorama of certain parts of her room using an eye level shot as it begins to show us the parts of her bedroom, eye level shots put the audience on the same level as the subject in an attempt to create empathy and understanding. The lighting is all very low key lighting which creates a negative feeling in which makes the scene look eery and as though something is going to wrong. However, they then use a cut away shot to show the audience a photo of her and what we first believe is her husband by her bed facing her in the bed, this then implies to the audience that she is in a loving committed relationship and is very happily living with her husband, however he is not in the shot sleeping in bed with her which then makes the audience wonder where he is and why h is not with her sleeping at night like couples do.

When she is woken by what sounds like metal hitting on something she turns on her bed side light and this is portrayed through a point of view shot as we see her looking towards what looks like outside of her bedroom door. This small glimmer of more high key lighting then creates an effect that makes us think that she is now safer as she can see in her room and is more likely to see anything that is going to happen than what she would if she had stayed in the darkness. As she turned on the light and there is only a small amount of light within the room compared to the low key lighting previously and also the low key lighting that is in the rest of the room that is not near the lamp it implies to the audience that although she is thought to be in danger and that something is going to go wrong due to the eery lighting, it implies that the light is hope. As although the low key lighting implies that something is going to go wrong the high key lighting glimmer acts as an act of hope and reassurance that something may go right although it is expected to go wrong. She is seen as a housewife due to the fact that she has photos of her family in her room and has a big house implying room for children.

This girl can video analysis

The women in this advert are portrayed as being very motivated, determined and hard working. This is shown by many different women doing all kins of sports to keep them fit. It also shows that they are very confident because they are all enjoying themselves and look happy in the body's that they are in. The song also has a big impact on the advertisement because Missy Elliot 'Get your freak on' implies women acting in a different way as to how they normally would, so when these women do exercise they become 'freaks' when they exercise as they are so motivated and working so hard to become fit. The song also implies that these women are on a mission to become fit and exercise as much as they can to therefore achieve the level of fitness that they desire. This is implied in the lyrics 'You can't stop me now'. I think this scene in particular has been used to emphasise the fact that doing exercise is a very diverse thing that no matter how old you are, what size you are, or whatever cercumstances you are in you can exercise and become fitter if you work for it yourself. This has been used as she is an older lady who you stereotypically may think may not participate in a lot of physical activity, however she is exercising within the class to her full potential in gym clothes and enjoying it, so this then contradicts stereotypes. I think that for the miss en scene they have placed everybody in gym/ exercise clothes to emphasise the fact that these women are committed, as if they were only going to do these classes and exercises every now and again they probably wouldn't bother buying the specific clothes, but the fact that they have  shows us that they are going to commit to the exercise and classes as they have brought the appropriate gear. and are willing to stick at the exercise.

The high key lighting throughout gives off a positive effect to the audience as this implies happiness and shows that exercise is a positive thing that should have a positive stigma attached to it and we should want to participate and enjoy it, like the women within the video.